"The secret of life is honesty and fair play. If you can fake that, you've succeeded."
This brilliant phrase summed up the great Groucho Marx further their vision of honesty, people and reputation.
But jokes aside, let's talk about something as personal as reputation. Or maybe not so personal? It has attracted my attention the point of view that a Spanish guys, behind the Reput project, have given about that. A very interesting application that aims to give a note to our levels of intelligence, sympathy and honesty. An appraisal issued by our circle of acquaintances, never anonymous, letting the ability to leave public comments. Something we could call our digital reputation. According Reput, "[...] the reputation does not belong to the individual concerned but refers to him, belonging to all members of the community in which opinions are issued.". In this light, I think it's an interesting way to present our credentials to any client to whom we talk about our honesty or abilities. A kind of quality certificate that may accompany our portfolio or CV when expose our skills. I wish it to become a wholesale service, which is what eventually will give value and veracity..
Differentiation through detail
In these times, with so much on offer and so many ways to contrast and compare data, seems to me extremely important to use this type of metrics (obtained from large sets, of course). It is increasingly common to find large groups of technical professionals with very similar characteristics and trajectories. And, in turn, it is increasingly complex to decide on one or the other. At first, it may seem that the price factor is clearly discriminating between similar offers, but do not think that this happens in the real world, despite the current fierce market policies. In many instances, small details are more important to catching the eye of the customer, and do not necessarily have to be related to purely technical or economic aspects. You can suffice a simple explanation of why this technology or that target device for your project, or maybe an infographic showing where to locate client in relation to the rest of the sector. Or simply offer different options in a language understandable to him. Some details to indicate that we identify with his problems, we make them ours and solve them as efficiently as possible. It is acting just like a family (and honest) doctor with their patients. There will never be two identical cases. You have to read and understand well the history of each, and apply the medication and the right dose that everyone needs.
And this does not imply or be more profitable for us, nor be the easiest to implement. It implies honesty in the solution. And in today's market, with the ability to contrast in seconds, where users / customers are increasingly (in)formed and do not like to give them for a ride, that's saying so much. It may become the ZMOT to us against our competitors, regardless of being more or less "cheap".