Efitech Forum: New technologies for the best business management On Wednesday April 23 took place in the building PROMALAGA PTA Excellence, the first in a series of technological forums driven by EOI and Reddium. The Efitech Forum seeks to be a benchmark for the promotion of new technologies applied to business management environment, and it is repeated in subsequent editions throughout the national territory.

On Wednesday April 23 took place in the building PROMALAGA PTA Excellence, the first in a series of technological forums driven by EOI and Reddium. The Efitech Forum seeks to be a benchmark for the promotion of new technologies applied to business management environment, and it is repeated in subsequent editions throughout the national territory.

The event was focused on the rural and food industry, where although technological advances in industrial machinery or vehicles have been significant, perhaps management is been forgotten and the endless possibilities it offers in terms of improved productivity and profitability.

 

Smart bet for innovation

The overview of the sector and evidence of far-reaching reforms and technological investment, were given for whom undoubtedly was the best rapporteur in the table , Manuel Pimentel. The former minister spoke loud and clear in stating that "growth will not come by debt or by grants, but by efficiency" and stressed the vital matter of applying innovation whatever the scope of a company indicating that "innovation must bet intelligently". Pimentel urged employers to make courageous decisions and lose their fear of the incorporation of new technologies, stressing that "if you don't make these changes, your competition will do it, and from that point then you'll be competing at a disadvantage". We can not agree more with him. Just add that to overcome that fear, to a firm commitment to it, is indispensable didactic work . Transmitt to employers, almost in a teaching mode , the reason for this imperiousness of incorporating technology. And we must do it in their language, understanding their business and internalizing their problems to provide only necessary and proportionate solutions.

 

Rural IoT is here!

Following the intervention of Juan Antonio Gonzalez, director of SAP Andalusia, of which there are not much to write beyond a battery of numbers of the company, was particularly surprising Francisco Pardo Gutiérrez, General Manager at Agrokaam (very prominent company in the development of cloud solutions for the food sector) and Regional Director AMETIC CLM. Surprising, in the first instance, by the type of presentation, made with Prezi. It's not very common to see managers using this type of support, and it presaged it was something different. 

Hear him speak of M2M, sensory solutions, Big Data systems or CRMs was welcome news. The digitization of the known as "Field Notebook" and its transformation into a mobile application connected via cloud solutions, portends that the Internet of Things (and technology in general) not only talk in technocrats circles but increasingly sounds harder in areas hitherto unthinkable and which has much to contribute. This is the Internet of the caring Things, the one which we like.

 

Despite the high expectations the forum, the ending was somewhat disappointing . At the last moment , both José Francisco López Luz (Reddium partner) as Francisco Velasco Hair (Director of EOI Andalusia ), both co-organizers, decided to remove the round of questions that was anticipated for in the event program, and give way directly to networking (snacks through) . We say disappointing not because networking doesn't seem to us interesting (which we like, and a lot), but because since the pre-conference moments sensed that was an endemic event. It would have been very interesting to make that round of questions , allowing people not directly connected to each other give their opinion or ask some questions (would have been very interesting to us to know what exactly is being done , for example, with Big Data. We do not know to what extent they are aware of their potential and relatively low investment). That also would have greatly benefited from the subsequent networking.

 

Special dishonor mention to Mario Carballo Cortés, Lieutenant Mayor Chief of Innovation and New Technologies of the City of Malaga, whose abandonment of the conference to half of it does not transmit at all the support that the administration is always selling to entrepreneurs and businessmen. The fact of having these events with the private sector and the public sector at a time, and the possibility of dual open debates which raise issues directly affecting SMEs and freelancers, is too valuable to one party does not lend thereto