November 1. Shave time to forget shave your mustache for 1 month. Think time, also. The way Movember was conceived and started up, should be an inspirational way for those who are trying to make their dreams come true.
A way to raise awareness
About thirty guys (including Adam Garone, co-founder and CEO of Movember) tried to find an excuse to repeat in 2004 the task of remembering the glorious 70s by growing a mustache for a month. "What is the male equivalent of female breast cancer?", they asked. And trying to raise funds for the fight against prostate cancer, the Movember movement emerged. The rest is history. A story that even they couldn't dream at that time.
Since that 2003 (although the turning point did not come until 2006) until today, those 30 friends have become 90 employees spread over 6 locations, from Melbourne to Toronto, Los Angeles or London, and in a community of almost 2 million Mo Bros and Mo Sistas (as members of the movement are known) committed to raising funds and awareness against this terrible disease. Although, as Garone says, the months from October to December are the ones with most impact, Movember proves they work hard all year to seek new sources of funding and new grants through the addition of more members to the community.
The basis and the soul
Three are the key concepts to the success of Movember: team, technology and brand. The commitment of the entire team is the cornerstone on which it could build a stream with such a following. The commitment to develop its own technology platform allows Movember easy integration with other social platforms (Facebook, Twitter, Instagram ...). And finally the brand, protected as the jewel in the crown, always accompanied by images that inspire the rest of Mo Bros and Mo Sistas to keep fighting for their dreams and help and educate many people as possible.
Beyond the collective fund for the fight against prostate cancer and testicular cancer, Movember is a source of inspiration for those who pursue a dream, for those who wish to express their passion through some way and make it their way of making a life. Garone explains it from their perspective: "Truly and really believe in what you’re doing and creating. That passion becomes infectious when you talk to people about it. The other thing is patience. Whatever it is you’re doing, that’s probably going to take much longer than you expect. Surround yourself with really great people that share your vision and passion. And then what I always say is never underestimate the importance of a room full of people. Movember founders were just four people at the beginning. And then we inspired 20 more that first year. Now we have 1.9 million Mo Bros and Mo Sistas registered and participating. If you can inspire that room full of people to get your story, that’s how you build that momentum, and it grows and grows and grows...".
From RAILSMill, we encourage you on November 1 to shave completely, and let grow your mustache (only mustache, no beard, no knobs or similar) for the next 30 days in order to raise awareness about men's health and help raise funds for research into the terrible diseases that haunt us. We are ready. What are you waiting for?
Sign up: http://movember.com